23 Jul Time for a New Beginning & Why…

I am so excited to reveal my new logo and site to the world as I finally feel like my business shows who I am, what I do and who I do it for.  This rebrand isn’t so much of a “rebrand” as it is a “brand” as I really don’t feel like I ever had a brand in place! Over the past couple of years, I DIY’d my website, logo and marketing materials and boy, could you tell!  I’m sure I lost clients from not looking professional enough but to be honest, I didn’t know my business or my customers well enough to put a brand in place; And now I do!

I’ve learnt who I am, what I’m good at and who I want to work with and this branding is all about that. And I think that is so important in business!   No matter the industry, they are all flooded with providers and generally, many will be able to provide the same skill sets.  The difference is the person BEHIND the skill and if you want to work with them.   I’m sure you know the saying “People buy from People”, it’s true!  Have you ever walked out of a shop because the assistant was rude to you?  Or perhaps bought tops in two different colours because the assistant was so friendly and helpful?

I’m no different when it comes to making decisions for my business.  Web Designers are a dime a dozen, but they aren’t all made the same.  I chose mine based not only on her portfolio but because I liked her.  I had come across Jade in numerous networking groups over the past 12 months and her company BE Social. BE Savvy was always at the front of my mind. Not only were her sites beautiful, but I felt us “gel” right away.  My gut instinct was telling me that she was just what I needed and I was right!  Not only did she understand what I was asking for, but her experience and nature was able to guide me in the direction I needed to go.  We actually have a very similar market (but for different purposes) which was an amazing bonus as Jade was experienced in designing exactly for the people I am targeting.

But Jade isn’t the only person that I have to thank for this rebrand, I also need to give kudos to Rosie from Virtually Yours and many of the other VAs in the network.  These women know their stuff and aren’t afraid to share their knowledge with others.  Being a part of a network like Virtually Yours has many bonuses – support, education, encouragement and an amazing pool of resources I know I can rely on.  It was actually an offhanded remark by a network member that spurred this whole branding from the beginning!

And that’s what this is, a new beginning for Your Virtual Asset!